Posts that sound like you, in minutes.

1. Crumb & CoBakery

   FormalCasual

   CalmEnergetic

   SeriousPlayful

   SimpleTechnical

   Sounds like

   Sourdough's out at 7. Come early, it's usually gone by 9.

   1

   Step 1: Set your voice

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2. Your week of drafts14 drafts, 5 platforms

   • CaptionSourdough's out at 7. Come early.
   • CaptionThree things a bakery taught me about pricing
   • Reel ScriptWatch 200 croissants get laminated
   • Ad CopyFresh sourdough, delivered by 8am
   • ThreadHow we price a loaf, in four posts
   • CarouselFive breads worth the queue
   • StoryBehind the counter at 6am
   • CarouselOur first year of trading, in six slides
   • CaptionPOV: it's 4am and the ovens are on
   • StoryPoll: plain or almond croissant?
   • CaptionIf the queue's out the door, they're worth it.
   • CarouselMeet the team who start at 4am
   • Reel ScriptHook: one morning, 200 croissants
   • CaptionHot cross buns are back from Friday
   • CaptionSourdough's out at 7. Come early.
   • CaptionThree things a bakery taught me about pricing
   • Reel ScriptWatch 200 croissants get laminated
   • Ad CopyFresh sourdough, delivered by 8am
   • ThreadHow we price a loaf, in four posts
   • CarouselFive breads worth the queue
   • StoryBehind the counter at 6am
   • CarouselOur first year of trading, in six slides
   • CaptionPOV: it's 4am and the ovens are on
   • StoryPoll: plain or almond croissant?
   • CaptionIf the queue's out the door, they're worth it.
   • CarouselMeet the team who start at 4am
   • Reel ScriptHook: one morning, 200 croissants
   • CaptionHot cross buns are back from Friday
   2

   Step 2: Generate a week of drafts

   Pick your platforms and topics. Every draft is written in the right format for where it is going.

3. Instagram

   InstagramCaption

   Sourdough’s out of the oven at 7. Come early, it’s usually gone by 9 on a Saturday. #sourdough #byronbay

   105 / 2,200, 2 of 5 hashtagsFormat OKApprove

   FacebookAd Copy

   Fresh sourdough at your door by 8am. Order before 9pm and we’ll bake it overnight.

   

   Fresh sourdough, delivered by 8amOrder now

   116 / 63,206Format OKApprove

   TikTokReel Script

   9:16

   1. 0 to 3s, hook200 croissants, one morning.
   2. 3 to 12s, showThe lamination, fold by fold.
   3. 12 to 15s, askWhich one would you pick?

   134 / 2,200Format OKApprove

   LinkedInCaption

   Running a small bakery taught me three things about pricing. Charge for the hours nobody sees. Round up. And never discount the bread people queue for… see more

   255 / 3,000Format OKApprove

   XThread

   1/4How we price a loaf, in four posts.

   2/4Flour is the cheap part. The 4am start is not.

   3/4Every loaf carries 22 minutes of someone’s time.

   35 / 280Format OKApprove
   3

   Step 3: Review and approve

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4. This week12 to 18 October

   Mon12

   Tue13

   Wed14

   Thu15

   Fri16

   Sat17

   Sun18

   5 approved, ready to plan
   4

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